End-to-End Product Design
Fintech UX
Responsive UI
Bushel Wallet
I led product design for Bushel Wallet, a B2B fintech platform built to help farmers and agribusinesses send and receive payments across the grain supply chain. From KYB onboarding to debit cards and direct deposit, I designed for trust, scale, and clarity while integrating tightly with Bushel’s broader product ecosystem.
MY ROLE
Lead Product Designer
TEAMMATES
Product manager, engineers, researchers, and designers
TOOLS
Figma, Miro, Illustrator, After Effects
OVERVIEW
Bushel Wallet started as a digital payments app for farmers. Over time, it became a core part of Bushel’s platform, powering payouts, account linking, role-based access, and funding across mobile and web. Most users were unfamiliar with fintech tools, so every interaction had to be clear, trustworthy, and easy to complete without support.
CONTEXT
Design a secure and flexible system for B2B payments that works across multiple user types and surfaces. The platform needed to integrate with legacy agtech infrastructure and scale alongside other Bushel products.
Smarter Onboarding
Designing trust-first onboarding for a fintech audience new to online payments
Most Wallet users had never gone through digital identity verification or bank linking before. But in fintech, compliance can’t be skipped. I had to design a flow that met strict KYB/KYC rules while guiding users with enough clarity and fallback options to get through without friction.
I broke the flow into smaller, focused steps with clear visual cues and plain-language instructions. When users hit errors, such as mismatches on legal names or failed auto-verification, we gave them actionable next steps. That could mean uploading a document or retrying a form.
Welcome & Account Type Selection
The entry point into Wallet, users selected whether they were signing up as individuals or businesses, which shaped downstream KYB/KYC requirements. We used this step to reduce mental load early, keeping the flow focused and scoped to the user’s specific path.
Post-launch Learnings
Early usability testing revealed users didn’t realize their info had to match their ID exactly. We clarified the field copy, which helped reduce failed verifications.
Progress Tracking & Multi-Form Submission
Because of compliance requirements, onboarding couldn’t be completed in a single form. Users had to provide separate inputs for their business, themselves, and any co-owners. I designed a flexible overview screen that functioned as both a dashboard and a to-do list. It gave users a place to return to and clearly understand their progress. This helped reduce confusion, dropoff, and back-and-forth with support teams.
In-App & Integrated Payments
Using Wallet as the payment engine across Bushel’s product ecosystem
As Bushel Wallet matured, we began powering payments not just within the app, but also across Bushel's white-labeled mobile tools. This let users pay contracts and invoices directly from the source of record.
In Wallet, users could initiate payments directly from their home screen. In Bushel Mobile, payments were triggered from invoice or contract details. That meant the flow had to surface Wallet-linked accounts contextually, without confusing the user.
I led the design of a shared payment flow that worked in two core contexts:
While the surface experience differed, we kept the structure, logic, and visual hierarchy consistent to reduce cognitive load. This helped farmers recognize patterns and trust that the payment would behave as expected, regardless of where it was triggered.
Wallet-Native
Users could send payments directly from their Wallet dashboard. The flow included balance visibility, account linking, and transaction history in one place to support trust and ease of use.
Bushel Mobile Integrated
In Bushel Mobile, payments were triggered from open invoices or contracts. The system reused Wallet’s funding logic and skipped re-entry of account details, keeping payments fast and consistent across tools.
By designing a shared payment structure and documenting the logic in our design system, we were able to support two distinct products with one scalable flow.
Designing a Debit Card Experience Across Surfaces
From physical card and mail carrier design to in-app activation, compliance workflows, and transaction UI
I led design for Bushel’s debit card program from end to end. This included branding the physical card, defining in-app functionality, and extending the Wallet system to support transaction-level visibility. The work required close collaboration with compliance and engineering, along with mentoring other designers across surface areas and edge cases.
Visual and Brand Layer
I designed the physical debit card and card carrier for mail delivery, ensuring alignment with Wallet’s tone and accessibility for our rural fintech audience. This included print layout, color treatment, branding elements, and working within vendor constraints for production.
In-App Activation & Product UX
I led the design of digital card functionality in the app, including activation, PIN setup, lock and unlock, and error handling. I worked with compliance to map user eligibility (KYB and KYC) to flow logic and UI states, ensuring the experience met legal requirements while staying intuitive.
Transaction Activity & System Extension
To support the new payment type, I updated the transaction history UI to include debit card entries. I added merchant category indicators, clarified visual hierarchy for transaction types, and ensured filtering and sorting logic stayed consistent with the rest of Wallet.
Line of Credit Linking for
Farm Credit Institutions
Enabling farmers to fund payments with operating loans while working within institution-level constraints
Farmers often manage large transactions through operating loans from Farm Credit institutions. To make Wallet viable for daily use, we needed to support Line of Credit (LOC) linking so users could fund payments using their existing credit relationships.
The integration was complex. Each institution had its own APIs, sync schedules, and data formats. I led the UX design and product structure for linking LOCs, working closely with engineers and partner banks to balance usability with real-world limitations.
Loan Summary and Payment Overview
I designed a loan summary screen that showed credit limits, current balances, and the most recent data update. I worked with engineering and compliance to handle sync delays and modeled how stale or adjusted data would appear. We also included related Wallet transactions to give users context before making a payment.
Flexible Linking for Nonstandard Accounts
Lines of Credit couldn’t use Plaid. Each Farm Credit institution had its own structure, APIs, and constraints. We built a tailored linking experience that surfaced only supported lending partners through a searchable list, sorted by distance and name. Once a lender was selected, users could enter account details like loan numbers and nicknames. The interface also reflected institution-specific rules such as supported use, sync frequency, and balance visibility. This helped guide users through a nonstandard financial product with just enough structure to keep the process clear.
Other Features I Led
In addition to core infrastructure, I led design for features that expanded Wallet’s flexibility and scale.
ERP Integration (Manual Direct Deposit)
Designed flows for farmers and elevator staff to manually link Wallet to ERP systems, improving direct deposit enrollment by 150%.
Multi-User Roles & Permissions
Built a tiered access system (Owner/Admin/Team Member) with feature-level visibility and action control, used across mobile and web.
Notifications Framework
Worked with research and compliance to define notification types and rules, mapped to delivery methods like modals, banners, and email.
In-App Marketing and Wallet Activation
Designed and implemented in-app marketing surfaces to drive awareness and adoption of Wallet. This included targeted entry points within Bushel Farm that showcased account benefits, outlined incentives like savings interest, and supported frictionless sign-up. I collaborated with leadership, product, and marketing teams to align messaging and placement strategy across mobile and web.
Outcomes & Reach
Over time, Wallet supported $50M+ in payments, integrated with legacy systems, and became the foundation for multiple products across Bushel’s ecosystem.
I worked across design, product, and engineering to make Wallet more than a standalone tool. The systems we created enabled high-value payments, improved internal handoffs, and shaped how other teams approached onboarding, funding, and account access. This work helped establish patterns for clarity and reuse across both customer-facing and internal products.
$50M+
Total payment volume supported by Wallet
Used across payouts, direct deposits, debit cards, and linked account flows.
3+
Products reusing Wallet flows or design patterns
The payment logic, account linking, and interface models shaped other internal and external tools.
80+
Components documented across platforms
Helped establish a flexible foundation for Wallet, Mobile, and internal tools.